The idea that you could make a machine that acts with intelligence dates back to the civilizations of Ancient Greece, China, and India. Various attempts have been made over the centuries to bring this idea to life (one particularly amusing example was the creation of a mechanical duck). However, true artificial intelligence had to wait for the invention of the digital computer, specifically one of its modern incarnations, the neural network. Neural networks use a process called machine learning to learn how to discover patterns in data, which enables them to generate output similar (or sometimes superior) to that of a human being. Machine learning AI is now being used to solve problems across multiple industries, including healthcare, military, finance, news, and even digital marketing. According to a recent digital marketing survey, AI is poised to completely transform the marketing landscape by 2020. If you wish to know more about the various ways in which AI is being used in digital marketing, check out our short primer on the topic in the remainder of this post.