As one of the biggest employment sectors in the country, the real estate market has great opportunities for new people coming into the business. However, some elements of this business have changed in recent years. For instance, the way people search for properties to buy, and the factors that influence their decisions to buy or sell, have all changed. Digital marketing has expanded this industry; and also introduced new ways of conducting business. In this article, we mention some of the ways that digital marketing has influenced real estate, bright MLS NJ, while also giving you advice on how to build a real estate business in a highly competitive market.
Make Your Website SEO-FriendlyWhen setting up your website, have a list of specific keywords and phrases that you want to be indexed in search engines like Google and Bing. To do this, you must research some of the words that you think web users will type on their search engines, and then figure out the right placement for these words. This is not too different than when you’re searching for specific services online. Just get into the mindset of your preferred customer and help guide them to your website. Remember, search engine page ranking takes a lot of work, but without it, you won’t get much traffic from online searches. Here are the most critical areas of SEO:
- On-page SEO
- Off-page SEO
- Technical SEO
Making Sure Your Website is Mobile-FriendlySmartphones take up more web traffic than computers, so it’s no surprise that search engines now rank websites based on the level of their mobile compatibility. As you set up your real estate website, keep in mind that your target audience is people who are partial to mobile-friendly websites, and they expect a high level of readability, with clear, concise information about what the site is about. Use this as a guide and it will help you figure out what should go into the website.
Posting Relevant Content, Videos, and Social Media PostsContent marketing has been written about for a long time now, and even now it is still the most important aspect of online marketing. You want to create content that people find engaging, and to do this, you need a clear understanding of your audience. As a Realtor, you may be taking this to mean that you need a ton of articles on houses; but this is not necessarily the case. The goal is to engage with people, and you do this by creating interesting material, even if it’s not about houses. To give you an idea, here’s how to create content online:
- Create Virtual Tours
- Create Videos, Pictures
- Post in Social Media
Include Pay-Per-Click AdvertisingThe point of having paid ads on your website is to have some other way to generate conversions and new leads. Paid ads are highly effective at generating traffic because you can use them to target a more specific audience in ways that other methods can’t. So to help you drive traffic to your website, use the following:
- Google Ads