Sneak Peek:Read this case study to know how HubSpot generated 400% more leads through Sponsored Content in the LinkedIn feed in comparison to any other paid media platforms. Company: HubSpot Industry: Software & Service Tool Used: LinkedIn Marketing Result: 400% more leads solely through LinkedIn Sponsored Content. Business Type: B2 B
The Brand & the StoryHubSpot is a company based in Cambridge, Massachusetts that develops and markets a software product for inbound marketing also called HubSpot. A pioneer of inbound marketing, HubSpot wanted to generate more quality leads and to reach marketing professional the brand made use of LinkedIn Sponsored Content with the well-timed delivery of relevant content in the LinkedIn feed. The software company exhibited the generation of more qualified leads through LinkedIn than any other paid lead generation platform while the campaign went on.
HubSpot’s objective behind LinkedIn MarketingThe challenge before HubSpot was to engage marketing professionals belonging to small & medium-sized businesses with the crucial goal of generating traffic and leads for which the company targeted them with how-to guides, industry-leading ebooks and webinars.
HubSpot’s strategy for LinkedIn MarketingThrough LinkedIn the right professional context was provided for HubSpot that helped it connect and build relationships with marketers. The team made sure that the Sponsored Content is posted relevantly to complement the organic content in members’ LinkedIn feeds and it delivers highly visible messages to a particular segment of audiences across desktop, mobile, and tablet devices. As part of their Sponsored Content campaign:
- HubSpots targeted reach was expanded among the most relevant audiences for each piece of content
- Top-performing offers were promoted in a professional context
- Company’s lead generation program was strengthened and contact information was captured
- Instant feedback was gained as to which content drove the most engagement