Instagram is in a league of its own, and the best part is that you can use it for anything. You can post about your product or brand to audiences from around the world. Here’s how to do just that to grow your car’s Instagram account.
1. Build the Right Audience
It all starts with building the right audience. You want to follow people who are already in your niche and are likely to be attracted to your product. They’ll be much more likely to follow you back too, and you’ll start increasing your audience rapidly.
When most social media platforms only let you target by country, Instagram lets you target users by their interests and even location down to a very specific place, so you can share your car business content with users that are more likely to be interested in it.
For example, if you have a car shop in San Francisco, you might set up your targeting to target users that like car shops or mechanics that are within a certain distance from your location. Then when they view your profile and like it, they’ll start seeing your posts in their feed as well.
2. Share a Variety of Posts
Make sure to post a variety of content to be able to reach all types of users. The more you post, the more likely it is that you’ll be able to get your content seen by users that like your car content.
For example, you can post pictures of various cars you’re working on, photos of the different brands that come into your shop, or photos of the mechanics that work there. You can post videos as well. This sounds like a lot of content to make, but it’s actually not bad if you plan it out ahead of time and create standard templates for your posts so that they don’t take too long to create.
3. Focus on Sharing Quality Content
It’s important to focus on the quality of your content if you want to lure in users that like your kind of business or brand. You want to show people that you’re a quality business, and you don’t want people to be unsatisfied with your products or services.
Before you focus on sharing the content related to cars, make sure to get a driving license. You need to attend a written and practical test that will assess your knowledge of road rules and the ability to drive safely. For the written test, you can practice DKT test or be familiar with the questions according to your state, eg. the Ontario g1 practice test.
You can share helpful posts like tutorials on how to clean your exhaust system, or something about how certain parts in other vehicles work. You can give useful advice for when someone is shopping for their next vehicle as well. You can also post about special events that you’re having or recent installations that you’ve done.
4. Share Stories With Your Followers
Followers are the people that have liked your account, so it’s important to interact with them.
You can give your followers a chance to be in the spotlight by sharing a story. When you do this, you’ll most likely reach out to people from around the world that are also part of your customer base.
Some followers will comment on the story and become more interested in following your profile. This can lead to more likes and gain in followers, and more money for your business.
5. Posting photos using hashtags
One of the best ways to grow your Instagram account is by posting photos that add meaning to these images without being too promotional. Your photo should become a part of the narrative that’s being told by IG’s community. This can be done by describing the photo using one or more hashtags. For example, #bmw can give you additional exposure by linking your post to a large community of BMW owners.
6. Host a giveaway
By hosting a giveaway, you can increase your number of followers and likes from people that want to win whatever item you’re giving away. You can create a contest on Instagram, and then make the instructions for how to enter very clear.
You should make sure to post about your contest several times to ensure that it gets seen by all of your followers. You can host giveaways by collaborating with car companies as well. For example, you can create a promotion with a local car dealer where they’ll give away car products to your fans.
You just need to do a bit of work on your end and put in some effort to gain traction with your audience. By following the tips listed above, you can grow your car account on Instagram.