Benefits of Using ChatbotsJust like with many technologies, there are countless tangible and intangible benefits associated with chatbots. The following list isn’t everything but it’ll give you a solid idea of how powerful they can be.
Cost savings for sales and support teamsAccording to Business Insider Intelligence, chatbots can save up to $39 billion annually across sales and customer support.
This can free up team members to deliver higher quality support when needed, help sales teams close more deals, and create a more efficient organization. Even if you have a smaller team, an increase in efficiency of 10 – 20% through proper customer segmentation can add tens of thousands of dollars a year in profit.
Messaging apps are already widely adoptedThe four largest messaging apps combined have more users than the top four social media networks combined. source Why does this matter? Your target market is already used to the interface associated with chatbots and is more likely to engage in a chat conversation. It’s natural and doesn’t cause additional friction for your users. After engaging, you can steer the conversation and increase the likelihood of a conversion.
Better quality customer engagementCustomer engagement and experience are essential in a digital world. There are countless options and it’s more difficult to compete based on features and benefits alone. The intangible aspects like customer service are becoming more important. In fact, 73% of companies with an above-average customer experience reported better financial performance than their peers. Chatbots help improves the customer experience in a number of ways such as personalization and showing relevant offers to landing page visitors. Now that you have a clearer idea of the benefits associated with chatbots, let’s look at a few ways to use them to increase your landing page conversion rates.
How to landing increase conversion rates with chatbotsThere are countless ways to create effective landing pages and I’m assuming you understand the basics. Chatbots are an additional layer you use on top of the high-quality design to reach your goals. In this section, you’ll learn multiple ways to improve conversions on your dedicated landing pages.
Determine a goal for the chatbotYou can’t launch an effective chatbot campaign if you don’t have a clear goal. Its efficacy is limited if you try to make one chatbot do everything. It shouldn’t collect leads, help personalize the shopping experience, and ask survey questions at the same time. Instead, choose a single goal for your chatbot or page. For example, if someone is looking at your pricing page, the goal could be to get them to purchase a product or subscription. If they’re on a blog post, you can focus on turning them into a lead. Here are a few suggestions to help you narrow down the goal of your chatbot:
- Generate leads
- Book a demo
- Fill out a survey
- Register for an event