Benefits of Using Chatbots
Just like with many technologies, there are countless tangible and intangible benefits associated with chatbots. The following list isn’t everything but it’ll give you a solid idea of how powerful they can be.Cost savings for sales and support teams
According to Business Insider Intelligence, chatbots can save up to $39 billion annually across sales and customer support.Messaging apps are already widely adopted
The four largest messaging apps combined have more users than the top four social media networks combined.Better quality customer engagement
Customer engagement and experience are essential in a digital world. There are countless options and it’s more difficult to compete based on features and benefits alone. The intangible aspects like customer service are becoming more important. In fact, 73% of companies with an above-average customer experience reported better financial performance than their peers. Chatbots help improves the customer experience in a number of ways such as personalization and showing relevant offers to landing page visitors. Now that you have a clearer idea of the benefits associated with chatbots, let’s look at a few ways to use them to increase your landing page conversion rates.How to landing increase conversion rates with chatbots
There are countless ways to create effective landing pages and I’m assuming you understand the basics. Chatbots are an additional layer you use on top of the high-quality design to reach your goals. In this section, you’ll learn multiple ways to improve conversions on your dedicated landing pages.Determine a goal for the chatbot
You can’t launch an effective chatbot campaign if you don’t have a clear goal. Its efficacy is limited if you try to make one chatbot do everything. It shouldn’t collect leads, help personalize the shopping experience, and ask survey questions at the same time. Instead, choose a single goal for your chatbot or page. For example, if someone is looking at your pricing page, the goal could be to get them to purchase a product or subscription. If they’re on a blog post, you can focus on turning them into a lead. Here are a few suggestions to help you narrow down the goal of your chatbot:- Generate leads
- Book a demo
- Fill out a survey
- Register for an event