What a Guided Selling Experience RepresentsLet’s start with the basics and work our way towards the tips on how to design your own guided selling experience further down the road. As we’ve previously mentioned, guided selling is a form of online sales centered on UX-based content marketing. Marie Fincher, Writer at WritingJudge and Head of Content Department at WoWGrade.net spoke on the matter recently: “Successfully implemented guided selling can ensure that both casual customers and recurring followers always find what suits their needs – the needs which are often personality-based and latent until the right content is presented to them.” Interactive content, personality tests, customer calculators, and other forms of product personalization all fall under guided selling and offer a way for brands to humanize their platforms. Although it may seem more logical to focus on digital marketing strategies that involve PPC, SEO or B2B networking, guided selling is a much more customer-centric option for businesses of all scales and industries.
Benefits of Using a Guided Selling ExperienceWith the basics of guided selling out of the way, let’s talk about the business advantages of its integration in greater detail. Since guided selling offers a way for brands to personalize content and eliminate low-consideration bottlenecks, they can be quite advantageous from the business side of the equation. With that in mind, the advantages of featuring guided selling content on your online sales platform include but are not limited to:
- Fewer returns on made purchases
- Higher user retention and positive word of mouth
- Higher conversion rates due to streamlined sales processes
- Higher return on investment (ROI) compared to traditional content marketing
- Increase in industry authority, brand awareness, and market reputation as a sales platform