Blog post help boost SEO rankings:They act as your salesman even when you are not operating. Blog posts are an essential part of your sales funnel and they help you in creating awareness about your product or your service. The more you publish blog posts the higher you can expect your rankings in SERPs. And not just that they’re also important for building a relationship between brand business or service and the customer. We don’t just buy products or use services we buy stories and this is why companies hire content writers so they can create interesting stories on their behalf in the shape of interesting blog posts. And blog posts are one of the essential tasks that you will be performing as a content writer. So it is important that you learn about the importance of blog posts in SEO and how they contribute to other operations of a business.
Inserting the Keywords naturally:People read the blog posts for various reasons to get information for entertainment purposes and to get to know more about their favorite personalities. The number of blogs varies as per SEO’s requirement. Here, we are more concerned about the production of blogs, right? No matter, if you are writing for a media agency a manufacturing company, or a retailer’s website. You will need a format to structure your blog post. So you can insert keywords naturally. Have you ever thought that what is a blog post? Consider a diary that we use to share information. Our experiences and recommend something to others in the old days only bloggers used to publish blog posts, but today businesses are utilizing this content format. Starting with the basics of the format of blog posts. You need to memorize this list that goes:
- Title introduction
- 3-4 headings
- A paragraph explaining each heading
- CTA or call to action of a blog post.
- The font size should be 12px of your body
- Try to stick with one font like I use Times New Roman to write the blog post and one more thing set the title to 16px and headings to 14px to make them prominently in your blog posts. This is because the reader skims the page before deciding if they need to stay on the page, or do they need to leave.