What we can learn from here is that brands must develop their unique personality and that they have to use the same voice on all their channels.
We made a list we checked it twice, we’ve figured out what’s fresh and what’s ice. pic.twitter.com/Q5IQJlwlqD— Wendy’s (@Wendys) September 8, 2018
Dunk in the Dark
Power out? No problem. pic.twitter.com/dnQ7pOgC— OREO Cookie (@Oreo) February 4, 2013
Know Your Lemons
The President Stole Your Land
Closing RemarksMarketing stunts are risky business, but following these examples, companies can learn what works and what doesn’t. It’s important to stay consistent. Companies can use online assessment software to ensure all those in charge of marketing are on the same page and are informed about all the details of the campaign. These marketing stunts show that all companies should:
- Show their unique personality loud and proud, just like Wendy’s.
- Follow Oreo’s example and constantly be on their toes, grasping the opportunity once it arises.
- Use humor to highlight their product’s features, like in the case of SodaStream.
- Build anticipation and encourage engagement, as IHOP did.
- Like Spotify, they should use the data collected to amuse their audiences.
- Think outside the box and stay creative, like in the case of the “Know Your Lemons” campaign.
- And like Patagonia, loudly support the causes you believe in.