Go big or go home, right? A big, risky marketing stunt can make or break your business, and it takes careful consideration before it’s deployed. The key is knowing your target audience well enough. The following marketing stunts were successful exactly for that reason. Smaller companies can take advantage of various online assessment software and create online quizzes that’ll help them get to know their audience. Once that’s achieved, they can learn from the biggest marketing stunts and reap the benefits of them. Here are the 7 Marketing Stunts that can give you an idea to what to keep in mind or what’s not while following your marketing strategy.
What we can learn from here is that brands must develop their unique personality and that they have to use the same voice on all their channels.
We made a list we checked it twice, we’ve figured out what’s fresh and what’s ice. pic.twitter.com/Q5IQJlwlqD— Wendy’s (@Wendys) September 8, 2018
Dunk in the Dark
Power out? No problem. pic.twitter.com/dnQ7pOgC— OREO Cookie (@Oreo) February 4, 2013
Other companies should take note and learn to be vigilant. Even the best marketing stunt might fail if its timing is off. Always be on your toes, and always be ready to grasp the opportunity as soon as it arises.
We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower pic.twitter.com/JpQBRvjf— Tide (@tide) February 4, 2013
Know Your Lemons
The President Stole Your Land
Closing RemarksMarketing stunts are risky business, but following these examples, companies can learn what works and what doesn’t. It’s important to stay consistent. Companies can use online assessment software to ensure all those in charge of marketing are on the same page and are informed about all the details of the campaign. These marketing stunts show that all companies should:
- Show their unique personality loud and proud, just like Wendy’s.
- Follow Oreo’s example and constantly be on their toes, grasping the opportunity once it arises.
- Use humor to highlight their product’s features, like in the case of SodaStream.
- Build anticipation and encourage engagement, as IHOP did.
- Like Spotify, they should use the data collected to amuse their audiences.
- Think outside the box and stay creative, like in the case of the “Know Your Lemons” campaign.
- And like Patagonia, loudly support the causes you believe in.