Marketing is one of the most important aspects of every business. It’s through marketing that a business can sell their products, generate revenues, pay creditors and expand their operations. Some of the world’s best companies have mastered the art of marketing their products all across the globe. A good business idea or a sustainable product cannot do much without a feasible marketing strategy. At the core of content marketing is the use of videos that not only capture the viewers’ attention but also promote a brand and convert leads into sales. Below are some 11 actionable tips that will take your business to the next level as far as video marketing is a concern.