When most people think of a freelancer, they picture a person with some kind of side hustle aimed at picking up a bit of extra cash. In reality, freelancing can be a full-time job and one that pays quite well. Whenever you think to earn your living through digital marketing freelancing or outsourcing your IT various questions might have come into your mind; like,
- How much can a digital marketing freelancer make money?
- What is the potential to earn as a digital marketing freelancer?
- How and where do you start?
- How to become a digital marketing freelancer?
1. Pick Your Area of FocusIf you want to be a successful freelancer, avoid the temptation to become a “Jack (or Jane) of All Trades.” As a beginner, you might be willing to take any work that pays, but it’s better in the long run if you specialize or become an expert in a certain field. Authorities, or experts, can charge more for their services so you won’t spend your time chasing after every dime. Like, if you have a good hand at writing, you can offer your content services or you like creating advertising campaigns, you can offer your services as a Campaign Manager. Join will be all yours, just pick the area of your interest.
2. Clarify Your Service OfferingsLikewise, spend some time on the front end clarifying what services you’re willing to offer. How much are you going to charge as a beginner? Do you want to charge for an hourly or project basis? The question is going to come up, so have the answer prepared in advance. If you are going to build websites, will they only be in WordPress or other platforms such as Drupal? Are you going to create sites from scratch? Modify existing themes and templates? These choices will impact your branding as well as the prices you’ll charge (more on that later).
A market survey based on top 100 Upwork freelancersAccording to a market survey, the average web development cost is $31.64/hour and the highest is $160/hour. The gap is huge and you have to price yourself in the right range.
3. Continue to Build Your SkillsFew people begin a digital marketing freelancing career with all of the skills they need to be successful. The key is knowing what you don’t know and then beginning to filling in the gaps. Whether that is working with mobile apps, SEO, WordPress, or basic grammar and AP rules, start building your skills so that you can compete in the online marketplace.
Like, Continue to groom yourself is necessary to stay competitive with SEO courseThere are plenty of resources that you can access online for both free and paid training. A few examples include:
4. Establish Yourself as A Brand.One of the most important things you can do, and something many freelancers ignore to their detriment – is to create a high-quality online presence. This begins with putting together a top-notch portfolio site that highlights both your work and personality. Using site builders like Weebly is the quickest way to promote yourself online as a brand.
Example of a freelance web designer portfolio websiteYour website should give visitors enough information to get a sense of who you are as well as highlight past relevant work. You should also have your contact information prominently posted and keep this website updated as you have more projects to post. Your online presence also extends to social media since this is an excellent way to network and connect with potential clients. Be sure to join LinkedIn but don’t forget about the other social networks such as Twitter and any relevant freelance or industry groups on Facebook.
5. Define Your Target Market.Before you decide that you’re willing to take paying work from anyone and anywhere, give this some careful thought. The truth is that some clients and types of jobs are going to take more time than others, which will impact the amount you can earn. When we spoke about defining your niche, this should also refer to what type of client you are willing to serve. Do you only want to work with startups, or do you prefer enterprise-sized companies? Do you want one-time jobs or long-term contracts? Once you have this defined, you’ll be quicker to relate to new firms that fall within your wheelhouse. It will be easy to let them know that you understand their pain points and give them evidence that you’ve helped other companies like theirs find solutions.
6. Keep Networking, Pitching, and Expanding.You’ll quickly learn the pain of losing a large client as a freelancer, so avoid placing all of your freelance eggs in just one or two baskets. Continue to diversify by working with multiple clients all around the World. When you do this, the loss of one won’t be nearly as painful.
You can look for opportunity in the social platform like LinkedIn.There are a ton of freelancing websites that you can sign up for and use to find clients. These include: