Source: ydraw
Let’s get started…Reason-1: Improves the Conversion Rate
Animated Videos is one of the best ways to improve the conversion and sales rate. If you add an animated video on the landing page of your site, then you will see around 80% inclination in the conversion rate. Also, if you are into the business world, then you might be aware that making visitors buy your product is the most challenging task. It is evaluated that 64% to 85% of people viewing a product video will purchase the item. Video Statistics says that by posting engaging videos over the site, you will get more chances to catch their eye in a short span of time. So, escalate your sales and conversion rate by posting impressive videos. Always remember, more are the number of clicks, more will be your business productivity. So, make sure you have clear CTA (Call-To-Action) in your site to attract, engage, and delight more visitors and showcase how your business works.Source: HubSpot
Reason- 2: Build customer’s Trust
Building customer’s trust over the internet is one of the most challenging tasks. If you are also facing challenges in establishing trust, then don’t worry! Animated videos will help you in building your customer’s trust. It is found that around 57% of the customers get more confidence while watching impressive videos instead of reading blogs. Always remember, the higher the interactivity, the more you get successful in building trust. Therefore, your primary objective should be to provide interesting and useful information by uploading videos. Once you are successful in establishing a visitor’s trust, you will see a vast improvement in your revenue. So, what are you waiting for? Start making impressive explainer videos by using explainer video software. This software will help you to create engaging videos in less time and without putting efforts.Reason- 3: Increase Brand Awareness
Source: 17production
Reason- 4: Boost Search Engine Optimization
Wait a minute and think, what is the primary objective of marketers? Yes! Marketers perform various activities and implement new strategies to improve their position in google ranking. If I am not wrong, you might be one of them. Correct? If yes, then you might be looking for an appropriate way to boost search engine optimization. Start using animated videos to build an online presence. Animated videos will not only help you in creating brand awareness but also increase the number of organic traffic over your site. It results that around 62% of organizations, using the video marketing approach, have seen numerous growth in organic traffic. So, make sure you add videos over social sites like youtube. Because higher is the number of videos on your websites, more is the probability of getting on the first page of google. If you use videos as your marketing approach, then you will see a 53X higher likelihood of a front-page Google result. What are you waiting for? Get in the top list of the google search by adding optimized and effective animated videos on your website.Reason- 5: Great Psychological Impact
You need to understand the fact that by uploading animated videos over different social platforms like Facebook, Youtube, LinkedIn, etc. you can build an emotional bond with the visitors besides showing your creativity. In the videos, we can easily express the stories which last much longer in the mind of individuals. As per the analysis, only 5% of the people remember stats, whereas 63% of the masses recollect stories more easily as they can relate it with themselves. So, if you want to improve your social marketing campaign, try to choose the strategy which leaves a psychological impact on your customers like ANIMATED VIDEOS.A Hot Tip:
Always remember, not to overthink the entire process while making animated videos. You just need to create a story and express it by using good infographics and sound. To achieve this goal, you should prioritize your customers and their needs. If you get an idea about their desires, you will be able to create powerful videos that include impressive stories and leaves a great psychological impact on customers.Source: dreamgrow