Digital marketing and the effect of cryptocurrency
In its current situation, digital marketing happens mostly via third parties. Marketers need help from these third parties to handle advertisements and make transactions. Let’s break it down. There are four major players in the digital marketing industry right now: the user (you), the published (content creators), advertisers (companies trying to promote their goods), and the platform (Facebook, YouTube, etc.) If an advertiser wants to target a specific audience, they’ll look for the right publisher and strike a deal that would let them advertise on their channel.Let’s use YouTube as an example.
Pewdiepie is the biggest personality on YouTube, with over 100 million subscribers. Before watching a video, an ad will usually appear—sometimes hitting the same market as Pewdiepie whether that be games, internet pop culture, etc.