What is Digital Marketing? A Guide to Marketing in Today's Digital World

The marketing has been evolving over the course of time and so as its demand. It has been commonly believed that marketing has progressed through five distinct phases since the beginning of time: the simple trade era, the production era, the sales era, the marketing department era and the marketing company era. This classical evolution is generally taught in Business Schools to our marketing leaders and let them analyze the drastic drift in the marketing trends. As the overall evolution of marketing has given the rise to concept of business development, it’s generally dependent on how the way people live, the way of business people prefer, the kind of digital technology they use and the way they sell & purchase. In the current scenario, mobile and laptops are one of the most prominent digital factors that have led to the evolution. Mobile itself is currently driving the nearly half of all the web traffic. While the internet is not a relatively new concept, it has started defining the new kind of marketing experience long time back. Everyone is online today. Whether you talk about banking services, hotel management, Govt. services and so on. It is not just limited to e-commerce or websites like platforms. The new age digitally blessed marketing consequently allows you to connect will all kinds of audience groups across the world. Today’s consumer behavior has helped to break the boundaries of language, demographics, and geography. Therefore, whether you are students or entrepreneur, one should learn and go along with the trend which currently is Digital Marketing.   What is Digital Marketing? While surfing the internet or checking emails, you must have received many shopping emails stating your last shopping action, “Your cart has one item, grab it before the offer ends.” Likewise, you must have seen many advertisements on Youtube, numerous entertaining videos from social media pages like PopXo, BeingIndian, ScoopWhoop, etc. and companies sharing testimonials, interviews, product explainer videos on Facebook and many online campaigns on social media. These are the few concepts of Digital Marketing. Digital Marketing is the new form of marketing where businessmen and marketers use digital mediums and the internet as the source to target the customers or audiences for their branding and advertising. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. It is a universal platform. Digital marketing is not only restricted to advertising and marketing companies; several other sectors like banks, education, medical, hospitality, and even Government sector are channelizing the digital platform for marketing purposes. Hence, in every field, you may be heard or see Digital Marketers grooming and nourishing in the respective fields. How is Digital Marketing a perfect guide in today’s Digital World? Many businesses are reaping the benefits of digital marketing, leveraging advantages that traditional marketing strategies simply can’t offer. Thanks to digital marketing, businesses can now have a bigger impact on the way consumers interact with their brands online. Not only businesses are getting the real cream out of that, but even marketers and job seekers are also making most of this with this marvelous change in the market. For Entrepreneur and Business Purpose:

• Reach Larger Audiences: Since Digital Marketing operates through World Wide Web i.e. online; it can be easily accessible to greater audiences which can also be categorized into the geographical area and people’s interest. It also allows reaching international audiences through effective means.

 

• Lower Investment Cost: A properly planned and effectively targeted Digital Marketing strategies can reach the right customers at a much lower price than any other traditional marketing methods. You can have full control over-investing on online marketing campaigns with proper personalization on your company website.

 

• Measurable Results: Apart from Digital Marketing, there is no other way to monitor or measure how many people looked at your website or showing willingness to purchase your product. With Digital Marketing Tools, you are provided with solid, reliable reports that show the exact results of how many people have opened your emails, clicked on the link, opened your website, and even added products on carts.

 

• Conversion Rates: With Digital Marketing, converting a customer is just a few clicks away. If you have a well-developed website, customers only need to click on the link to complete the purchase.

 

• Social Media Usage: Digital Marketing helps you to build an engaging campaign and make most of the social media. As Social Media has become the utmost way to stay connected with your followers and customers, it helps you to stay in the competition and ensure your business reaches up high.

  For students: More Digital Marketing Jobs The count of digital marketing jobs is booming up. There will be an alarming rise in the count of digital jobs in the years to come. Thinking of pursuing a career in digital marketing is wise. You can prepare yourselves for a job role which will be in high demand in the coming years. Digital Marketing has become the mainstream in many professional courses and students are also interested in learning this skill. This shift in business and market practice is giving rise to many opportunities and even Prime Minister has promised that there will be 18 lakhs digital jobs in the coming next three years which itself gives the crystal clear vision. Equivalent to Higher Degrees Digital marketing does not restrict you to one specific job profile. Even leading companies such as Google, Twitter, and Facebook provide a wide range of job opportunities. Making a choice depends on the professional who has to set up his career in digital marketing. New online jobs are declared regularly for different organizations and enterprises. Degrees like MBA and engineering have lost their charms and students who still want to pursue MBA, they need to know that according to study, only 7% of MBA candidates from Indian Business Schools excluding those from the top 20 Business Schools get jobs straight after completing their course and hired in the corporate sector. Rest MBA candidates are struggling to get the job as per their qualification.  The same is the scenario with Engineering. Great Salary Packages Since the scope of digital marketing is increasing; it will definitely affect the budget of the individuals. The demand and supply for digital professionals are inversely proportional to each other. The demand is more and the supply is less. Employers are ready to a handsome package to digital marketers, exclusive bonuses. Apart from job, digital marketing helps you to earn extra money in many other ways like blogging, freelancing, online money making, and so on. So it gives a good reason to get highly paid jobs as compared to other peers. Be a Freelancer A person with Digital marketing skills can be a full-time Digital Marketer in a company as well as a self-employed Freelancer. A freelancer is a term generally used for a person who is self-employed and offer services to multiple organizations at the same time. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer, and more. You can work as your wish in flexible hours. Digital Marketing is booming for everyone in every way. So this is the right time to explore it and learn it fullest to fulfill your desired objectives.