Know your AudienceOne of the most important tasks in a marketer’s job is to know their company’s audience. How do you know to whom you are selling your product? Or your idea? Instagram business profiles have access to powerful Instagram analytics that you can use to help you learn more about who your audience is, and what type of content they like, which will help you create more engaging content! Also, business profiles get access to more Instagram features, which can not only help you with engagement (like adding links to Instagram Stories) but also help you with the algorithm.
Quick Notes for Instagram Business Profile:Here are some of the additional features you’ll get only with an Instagram business profile:
- Adding links to Instagram Stories: Instagram Accounts with more than 10k+ followers who can engage their audience and drive traffic by adding “swipe up” links to stories.
- Shopping on Instagram: You can also tag specific products in your organic Instagram posts to attract your audience.
- Scheduling Instagram posts: You can save time by scheduling posts that automatically publish to Instagram under the business profile.
- Boosted Posts and Instagram Ads: You can have more likes and comments by only boosting your Instagram post to your niche (audience), or run ads to get followers or sell your products.
- Instagram Insights: With a business profile, you can get detailed analytics about how your followers are engaging with your account.
You can put up to 30 hashtags and a location to your Instagram post. Majorly you can use two types of hashtags in your Instagram campaigns – branded or community. The Branded ones are use to make to connect with the people who previously know about your organizations and are looking to find out more about it. While Community hashtags are usually used or created by Instagrammers to follow a topic or interest. Here This Instagram post shows how MTV uses hashtags. Observe the hashtags MTV uses as the branded ones: #Roadies #RoadiesApparelByRicochet. And besides the branded hashtags, here are the community ones: #fashion #style #trending #swag #swagger #mensfashion
2# Instagram Stories AdvertisementsIn the wake of launching the Instagram Stories, the application likewise enables advertisers to create Instagram Stories Ads, a 15-second advertisement with recordings or photographs that keep running between the stories your followers can watch them every day. As indicated by Facebook, this sort of promotion is the main configuration that is allowing full-screen 9:16 on the Instagram stage. Organizations that have officially utilized these advertisements as of have now observed an increase in their income. For the present, Instagram Stories advertisements are an extraordinary method to develop your brand awareness, yet Instagram said that later on there will be different targets like website clicks, web conversions, mobile app installs, and other options. Here are a couple of things you have to know before you dispatch your first Instagram Ad Stories: Instagram Ad Stories Images highlights:
- You can transfer up to 6 pictures – yet they won’t seem like a merry go round promotion
- Estimate: 1080 x 1920 pixels (Ratio viewpoint: 9:16)
- They are skippable promotions
- To amplify promotion conveyance, you can utilize pictures that contain almost no overlay content
- Instagram Ad Stories Videos highlights:
- Transfer design: MOV, MP4 or .GIF File (record measure: 2.3 GB max)
- Length: max. 15 seconds
- No independent content, for example, titles, depiction, messages, and different subtitles
- Determination: 720-pixel quality