Vodafone made a splash on Twitter with the unique emoji avatar of the it’s much loved brand mascot a Zoozoo that generated 90 million impressions within 2 days of its launch on April 25, 2016. Vodafone partnered with Twitter to launch India’s first corporate brand emoji, the emoji avatar of Zoozoo.
The telecom giant linked the emoji avatar of Zoozoo with #BeSuper and #HakkeBakke hashtags to invigorate the IPL fervour. Zoozoo fans across the world shared their emotions and the emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.
Talking about this unique initiative, Siddharth Banerjee, National Head, Brand and Consumer Insights, Vodafone India, said,
“With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”
On the idea of introducing Zoozoo as an emoji, Taranjeet Singh, Business Head of India, Twitter, said,
“Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.
Of course Vodafone India is the first one to launch corporate brand emoji in India but is not the only one. Twitter has collaborated with select brands since late 2015 for creating the branded emojis including the government’s Twitter Emoji of #MakeInIndia.