Why Digital Marketing Overtook Traditional Marketing?Marketing in the modern age is becoming digital. To such a point, that most startups and small businesses are eschewing traditional media entirely. While larger-scale businesses continue to utilize traditional media methods, across the board, digital media has become the primary communication and promotion method for brands. And it’s popularity is no surprise—the digital sphere includes a number of tools that make it easier for marketers to create their marketing strategies. Online resources offer everything from proposal software to mood board templates, simplifying the work of marketers. How this move from traditional to digital marketing has taken place? And what does it mean for marketers?
Traditional Marketing BasicsConventional or traditional marketing methods are the grassroots of marketing. They have developed decades ago and many of them continue to be used even today. Some of the more popular kinds of traditional media include: Newspapers Magazines Radio Flyers Brochures Direct Mail Cold Calling Billboards Television As one can see, traditional media encompasses a wide variety of forms from newspapers, that have existed for a couple of centuries, to television, which was considered the most modern method of marketing only a few years ago.
Digital Marketing BasicsDigital marketing exclusively exists within the realms of the internet. It includes:
- Search Engines
- Social Media
- Online brochures
- Online PR