When running a small business, there always seem to be so many demands on your budget from staff and equipment to product development. In this context, investing in marketing may seem unimportant, especially when it seems like there are many marketing tactics that are very low cost or even free. However, this can often be a false economy: for every dollar you “save” but not investing in marketing, you may miss out on many more in lost revenue. On the other hand, you will find that effective marketing techniques will give you a return on your investment of ten times or more. Here are the key reasons why you should invest in marketing for your small business.