Mobile marketing is one of the most popular methods of marketing of this millennium; all because of its wide reachability and efficiency. In India, where more than 370 million of the population is using smartphones, it makes easier for businesses to use a wide range of targetting through digital marketing strategies. “One day, Mobile marketing would win over all the methods of online marketing.”This was well forecasted by one of the growing digital entrepreneurs who believed that for businesses, mobile would become the ideal source to stay connected with their customers all the time. From mobile check-ins to messages, emails to social media platforms, mobile would become another member of the family. Therefore, businesses, in turn, would need the right mobile marketing strategy to make most of it. This post is purely dedicated to the entrepreneur – Venkatesh C.R. from Tamil Nadu who recognized the importance of mobile marketing in his early years. Currently, he is operating digital marketing company (Dot Com Infoway) of his own; benefitting all the small businesses in need.
About Venkatesh C.R.:
Venkatesh C.R. is a serial entrepreneur with a distinct passion for taking nascent businesses to great heights. An early entrant in the mobile application technology, Venkatesh grew his flagship company- Dot Com Infoway. It is recognized as one of the world’s leading digital marketing, web, and mobile app development and marketing company.
Chit Chat Session:
As Digiperform is all planning to spread its wing in the Tamil Nadu, we thought to get in touch with him, side by side and asked few questions about his professional experiences. In this chit-chat session, he shared about his early experiences, how his company Dot Com Infoway came to play and how he keeps himself updated with the latest marketing trends. Here we go!
What Dot Com Infoway is all about? Please share the goal and objective of your company. What makes it different?
Dot Com Infoway is an award-winning, end-to-end IT and mobile solutions company. Established in the year 2000, Dot Com Infoway has come a far way from being a pure web solutions company to its present stage where we offer myriad services. The services include IT outsourcing, web and mobile application development, mobile marketing, digital marketing and IT infrastructure support services. During its course of evolution, Dot Com Infoway has won several excellence awards and complies with the highest benchmarks in project, quality, and operations. The fact that we are a CMMI Level 3 certified company positively asserts our commitment to excellence in operations and service delivery.What sets Dot Com Infoway apart from the competition is our sound techno-commercial capabilities. While we have are well-versed with emerging and cutting-edge technologies, we also have the capabilities to understand how various businesses work. As a result, our offerings are much more impactful than merely being a technological solution.
Please share your journey so far? What are the major challenges you face as Director of the company?
Since its inception, Dot Com Infoway has witnessed several changes in technology and market trends. Our company’s vision is to be an early adopter of new technology and emerging market trends, which has helped us ride all significant technological changes with comparative ease. Our journey so far has been quite rewarding as we have developed impeccable solutions and garnered loyal clients.As the Director of Dot Com Infoway, I have faced many challenges, and I am thankful for that. For me, challenges are opportunities in disguise. It has been my nature to innovate on the go, and that has kept the company going on for nearly two decades now. Challenges occur cyclically. Only those who commit to keeping moving forward face challenges.
According to you, what role mobile marketing play in the market? Why should companies follow a mobile marketing strategy?
Mobile marketing plays a significant role in the market today. With over 5 billion people using smartphones around the world, almost half the world is browsing products and services on their phones. Most companies have realized the power of mobile marketing and have adopted the mobile-first approach. With mobile phones becoming the first source for people to check-out products they want to buy and the services they wish to hire, marketing using the mobile platform is a logical choice. We have seen the dynamics of online marketing and advertising changing to focus on mobile phone-oriented advertising campaigns. Also, a lot of new technologies have emerged in the past ten years, which is helping developers create mobile apps that are swifter, smarter and effective for users.Businesses must have a comprehensive mobile marketing strategy in place to reach out their target audience with impact. Today, there are millions of mobile apps and shopping platforms; to find the target customer at the right platform and at the right time is quintessential.
How do you see Digital Marketing evolving in the future? What are the top three trends do you foresee for the coming year 2019?
Digital marketing is well-poised to see a continual growth next year. With mobile phones as the leading interface, the digital marketing industry will keep growing in leaps and bounds. I believe that AI and Machine Learning would drive most successful digital marketing campaigns in 2019 as newer, much powerful marketing tools will evolve.Secondly, videos would remain one of the most successful marketing mediums in 2019. Much shorter videos with crisp, compelling content will rule the roost. Thirdly, the role of Augmented Reality and Virtual Reality in digital marketing will enhance. We have barely scratched the surface, and there is still a lot for marketers to benefit from these technologies to promote products and solutions in a more engaging way.
What are your future goals in this marketing industry?
Dot Com Infoway is one of the top-ranking digital marketing companies in the world and has won several awards in this domain. We aim to retain our top position in the industry by augmenting our services and client base. We plan to keep offering our clients a good mix of business strategy, great content and cutting-edge technology, neatly wrapped in digital marketing campaigns.
Why do you think it’s important for everyone to understand the importance of Digital Marketing today?
The world has evolved significantly in the last two decades, and billions of people spend hours each day on the internet across devices. Digital marketing enables marketers to leverage this wide adoption of the internet to reach out to their target audience. Not just for brands selling products and services, digital marketing today is helping social and environmental causes by making a direct plea to a multitude of people at one go. Moreover, as the technology evolves further and AI, Machine Learning and AR/VR become an integral part of digital marketing, businesses would have the opportunity to engage directly with each customer throughout the purchase decision.
How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?
I read a lot of blogs and trending updates by influencers and leading bloggers and online publications such as The Moz Blog, Digiperform Blog, Content Marketing Institute, SEJ, HubSpot Blog and blogs by Neil Patel.
Any suggestion you would like to give to our readers and students?
To the readers and students, I have just one message; have faith in the technology. If your intent and association with all the incredible technology that we have today, you have the power to make the world a much better place.Follow Dot Com Infoway – Social Media Page Links: