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New Update:
Now, Facebook has removed the ban and made few changes in the policy. It has opened the doors to allow ads promoting cryptocurrency and related products, reversing a decision that been made in January to prohibit such ads. Though Facebook has revised its policy only for those advertisers who have been pre-approved by Facebook to run the Ads. Currently, the changes have only made for the promotion of cryptocurrency only, ads for binary options and initial coin offerings are still banned. Other advertisers who want to run ads for cryptocurrency need to submit an application to Facebook, to access the eligibility.
More Facebook Updates:
- Facebook has also changed the ad policy, limiting ad targeting to users age 18 and older.
- It has also updated its political and issue-based ad policies where any advertisers paying for political or issue-based ads need to be verified by the platform.
- Facebook’s new Custom Audience Permission Tool will require user consent confirmation to display their ads in the News Feed. The Advertisers can manage their Custom Audience List however they need to specify the origin of the audience’s information while uploading a Custom Audience List, begin from July 2.
- The users can choose the advertisers whose ads they want to view in their News Feed and why they are seeing those ads. After accepting the new update, they can even manage the visibility of ads or advertisers under the Facebook Settings.