The way content is increasingly shifting to the internet, it has become crucial to improve the online experiences and act more immersive & intuitive. Yet, there are a number of digital ads that don’t keep up. Internet users have witnessed a lot of bad ads that tend to obscure the content they are trying to read, slow down load times or they are adamant at selling things users have no interest in buying. The bottom-line is if ads are bad or aren’t meant, they actually seem very disruptive and a waste of time. This is what has led the social networking giant, Facebook to come up with a new feature to control the ads better. In an initiative to resolve the issue, Facebook has announced some changes that will help with this problem. The first thing the social media company has done is it has expanded the tools they proffer for controlling their advertising experience and the secondly they are providing an update on their approach to ad blocking on Facebook. Facebook has introduced tools for helping people control their experience making it better on how users decide which ads to show and has created new ad formats that complement, rather than detracting from, people’s experience online.