After having controversial time, Facebook is always been looking for new ways to give users more control over the content they consume in their News Feed. Recently, Facebook has introduced a new feature called – “Keyword Snooze” that will allow Facebook’s users to snooze posts with selected keywords or phrases for 30 days. Though the update is still on testing period this new feature will let users hide posts containing the Snoozed keyword or phrases for 30 days. That word or phrase would sleep for 30 days from your News Feed. To confirm same, News Feed Product Manager Shruthi Muraleedharan writes on Facebook’s news blog that “If you choose to ‘snooze’ a keyword, you won’t see posts in your News Feed containing that exact word or phrase from any person, Page or Group for 30 days.” This update will definitely impact the organic content from Friends, Pages, and Groups but it won’t have any control on ads in the Newsfeed (as users can restrain which ads they want to see in the feed as per Facebook new policy). Since the feature is still in testing mode, it will be available to very few users who will have access to the options which they can find it in the upper right hand of the posts (where the three dots are located). The feature quite similar to Twitter’s muted words option. However, on Facebook, it will only last for 30 days. For the first time, Facebook is allowing users to play around with the content by letting them hiding specific words or phrases. The feature seems like a new way to help users to control their news feed.