What is the Content Calendar? Why you need a content calendar for marketing strategy?

- Google Docs. Sometimes the best tool isn’t the most expensive or complicated
- Kapost
- WordPress Editorial Calendar
- SocialCast
- HubSpot Editorial Calendar
- Marketing.Ai
- DivvyHQ
- Trello
How to create a content marketing calendar?
Creating a content calendar is an easy task only if you know what are your content marketing audience interests and the types of content you are looking forward to creating. You should follow these basic steps to build a great content calendar.Brainstorm your content ideas that fit your business persona & niche
- Do you have an online brand persona?
- Will your content reflect your business persona? If so, how?
- What type of questions did you have when you decided to start your business? Can you answer them now?
- What are various types of issues do your customers asked to be addressed?
- Are these issues frequent changes in your industry? If so, are you a trusted source of information?
If you need some ideas for content marketing, consider the following:
- A theme-based weekly or daily post as per your content team management (like #DigitalTuesday — keeping people up to date on industry news)
- How-to, List of, What is, etc kind of articles on marketing, customer retention, customer acquisition, etc based on your business persona.
- How-to webinars or videos with financial advice, recipes/top tips, fashion how-tos, etc
- Case studies
- Product-related success stories
- Business-related infographics, statistics, press releases
- Travel guides, product how-to guides, real estate buying/selling guides
Create a calendar for at least 1 to 3 months prior
- Schedule content for social media as well as emails far in advance as possible.
- Share latest events or news in the form of webinars, Q&As/interviews, ebook/product releases & conferences that can be scheduled as soon as you’ve locked down a date.
Test & Discuss your content with your marketing team before adding content to your calendar
- Does your content go hand in hand with your content marketing brand profile?
- Is your content valuable as well as engaging?
- With the rise of social media optimization (SMO), does your content engaging enough to encourage Facebook Likes, shares & comments? Would you consider it to share it myself?
Keep an eye on the latest news & updates in your industry
- Its always recommended to follow Content calendar; however, don’t rely on your calendar completely. Be sure to check up on current trends to take advantage of news stories which you can add as a surprising element on weekly basis.
- Don’t consider your calendar as the ultimate strategy to follow. Watch your progress and content analytics. If your current content strategy is not working, change it or pull it!
- Watch the movements of your competitors: online marketing is an ever-changing world. Be sure you’re watching your competitors for new ideas or strategies