What’s this guide all about?In our beginner’s guide to content marketing, we have shared chapters explaining – what is content marketing, how to create the content marketing strategy for your business, how to maintain the consistency of generating valuable content through the use of content marketing calendar and how to identify your audience for content marketing strategy.
Continuation of this guide……You can create content for your business, but it all may go in vain if you don’t know the right tools to generate and distribute the same valuable content. Therefore, in chapter 6 of our content marketing guide, we have decided to share the list of 20 content marketing tools that can help you with your marketing journey that too all – Free! Yes, you have read right! Here is the list of basic 20 free content marketing tools recommended by digital marketing experts especially for beginners. Have a look!
Tool 1: GrammarlyWhether you are an English Scholar or Grammar Nazi, there are times when you wonder whether if it’s “they’re,” “their,” or “there?” while creating any piece of content for your marketing campaigns. With the help of Grammarly which is completely a free content marketing tool, you can comb over your content like anything and points our minute to minute grammar mistakes. Along with picking mistakes, it offers context relevant suggestions and replacements with many variables. Though if you need opinions like active-passive writing, you need to purchase the paid version. Otherwise, the free version is sufficient enough for checking your writings. Go To Grammarly
Tool 2: Google Keyword ToolGenerating content for marketing strategies is incomplete without using the appropriate keywords in it. Using keyword tools like Google Keyword Tool, you will be able to research appropriate keywords for your content strategies and can pair them up to use in the headlines and body of your content. Google search engine completely revolves around keyword usage. Therefore you need to create content marketing strategies by using the information which has an approximation of the search traffic certain keywords that users are currently using. Make good use of this free content marketing keyword tool to create your content marketing strategies and make most of it. Go To Keyword Tool
Tool 3: CoSchedule’s Headline AnalyzerBeing a content creator, one should understand the importance of your content’s HEADLINE. If you have given full efforts in creating high-quality content, but don’t use the appropriate headline, then your piece of content would be useless. By using CoSchedule’s Headline Analyzer, you can analyze the effectiveness of headlines to create the Good Headline. This tool scores your headline based on the overall word balance, length, sentiment, and keywords. Plus, it provides a Google search preview and email subject line preview so you know exactly how your content will appear to readers. Go ToHeadline Analyzer
Tool 4: CanvaCanva is the easiest and safest free content marketing tool to create hassle-free creative designs. This tool specifically designed for non-graphic designers who even don’t know to use photoshop and other designing tools. Practically speaking, design software is complicated tools that can take weeks/months to learn their usage. However, by utilizing Canva, you can create beautiful creatives like flyers, presentations, Facebook covers, blog graphics, business cards, posters, invitations, banner, pamphlets, ebooks, infographics, cards, e-magazines, etc (all kind of online creatives) with the simplicity of their stand-out, drag and drop feature. Go To Canva
Add-on Tool: PikWizardPikWaizard has over 100,000 completely free images on the site, over 20,000 of those are exclusive to all. They are also adding new images to our library daily and our ultimate goal is to get to more than 1 million images. They’ve got A LOT of pictures of people, which tend to be rare in free stock photo sites. If you check out our site search for “office” or “meeting” and you’ll see the quality of the pics on the site. All of which are free to use without attribution. Go To PikWizard
Tool 5: SEM RushThis tool helps to identify how your competitors rank on Google. It has both the free as well paid versions. It also offers you a deep analysis to learn and engage with SEM (Search Engine Marketing) on your own site. Also, it allows you to find keywords for your content marketing strategies as compared to competitors and let you spy on them quickly and easily to find out what’s ranking. This content marketing tool is for organic traffic but you can also look at your competitor’s ads, compare domains and generate detailed analytics reports. Go To SEMRush
Tool 6: BuzzSumoYour content is of no use if it’s not strategizing with the right marketing plan. You will find various content marketing tools, but only a few of them are effective enough to generate serious results. BuzzSumo is one of those effective content marketing tools that can majorly help content marketers in two ways, i.e.
- Analyze what content performs best for any topic or competitor.
- Find key influencers to promote your content.