Influencer marketing is not just a trend; it becomes a hot topic of discussion for everyone.The current Generation is actually obsessed with it, since who doesn’t want to earn a good amount of money by taking a few selfies?Now let’s understand the concept of Influencer marketing…
What is Influencer Marketing?
Influencer marketing is defined as a type of marketing in which a person uses his/her influence to pass on a brand message for advertising purposes such as promoting a product or services, launching a new product/service, etc.The value of Influencer marketing can’t be ignored in the current digital economy. It plays a vital role in the Digital marketing strategy.It’s not only a profitable and dependable way for promotion, but an effective way to bring website traffic as well. Here are some Pros and Cons of using Influencer Marketing for Your Brand.
What is a Brand Influencer?
A brand influencer is a person who holds access to a particular demographic over a specific platform.They usually utilize their platform to earn money by promoting and selling the products and services by other companies.The concept of influencer marketing is a little bit confusing as there is no specific parameter that makes a person an INFLUENCER.Social Media Influencers having 1K followers entitle themselves influencers & people having 1 million followers label themselves influencers as well.It’s not just holding a lot of fans or followers. It’s also defined by the connection between the influencer and his/her followers.
Planning Your Influencer Marketing Strategy
Developing a winning influencer marketing strategy takes a lot of planning.In spite of its huge potential and flexibility, there are a few things in influencer marketing that are invariable when it comes to success.Also, there are several Dos and Don’ts in an Infographic that you should consider before step into influencer marketing. Have a look!Previous Chapter