Read this case study to know how Nicky Jurd from CairnsDining.com started using Google Adsense for earning just a little bit of money but now brings 100% of ad revenue for its website through the platform.
Owner: Nicky Jurd, Queensland, Australia
Tool Used: Google Adsense
Business Type: B2B/ B2C
The Website: CairnsDining.com
Designed with the diner in mind, CairnsDining.com helps you find the restaurant that goes well with your taste, budget, atmosphere requirements, and location, and that too with just the click of a mouse.
Attempting to provide a comprehensive selection of Cairns restaurants, the website gives recommendations and credit where it’s due. It presents you with a search box where you can search for and browse all restaurants in Cairns. All you need to do is select a region or cuisine before making your search.
Words by Nicky Jurd, Owner, CairnsDining.com
“www.cairnsdining.com is a guide to restaurants in Cairns and hosts user-generated reviews. It’s one of ten sites we run about travel in Queensland, and it’s definitely the biggest. We launched it in 2003, and it was the first of its kind at the time.
Back then there were two of us – now there are 15 members of staff. We’ve expanded with the growth of the restaurant scene, and we get around 30,000 unique visitors to the site a month. In truth, we started out with AdSense to earn just a little bit of money – enough for some Friday-night drinks. But it’s become much more significant.
AdSense provides an assured income so we can continue creating websites and invest in producing niche content. It brings in 100 percent of our ad revenue. Custom channels have allowed us to track each site and placement more precisely, so we’ve been able to get much more out of it. Our aim is to create a series of Australia-wide, attraction-based sites. Most of our current sites focus on Queensland – we want to go national!”
How Google Adsense works?
Making the ad spaces available
You need to make ad spaces available on your website by pasting ad code on it and choosing where you want the ads to appear.
Ads appear on your site based on the bidding
Advertisers bid for showing their ads you’re the meant spaces on your site in a real-time auction and the highest paying ad gets displayed on your site.
The process of billing all advertisers & networks for the ads on your site is handled by the Google Adsense team for ensuring the payment is received by you.
How to get started with Google Adsense: The AdSense sign-up process
Creating a Google Account
You need to create a Google account however if you use the Google services like Gmail or AdWords, you already have one.
Creating content for monetizing
In order to display Google Adsense ads, you need to have a website or other online content competing with Google Adsense program policies.
Managing a postal address for receiving the payments
You need to have a mailing address associated with your bank account in order to receive payments. You also need to be aware of the fact that without a postal address, you won’t be able to sign up for Google Adsense.