- Live Video – “Social Media in the Indian Context” – Kapil Gupta
Kapil Gupta is a globally sought-after thought leader, speaker, and consultant on social media and customer engagement. He is the Founder & CEO of OMLogic Consulting Pvt Ltd, one of India’s leading online & social media agencies. Kapil has been an avid speaker on Social Media, Entrepreneurship & Leadership, both in India & internationally. He loves spending his spare time with his daughters and mentors young professionals. Kapil began his career at IBM, where he held numerous leadership positions in the IBM supply chain organization as well as IBM corporate. Kapil has a Masters in Industrial Engineering from North Carolina State University and Bachelors in Engineering from Delhi Institute of Technology (now NSIT). Q1: -How your Digital Marketing Career started? What motivated you in learning Digital Marketing? I moved back from the US to India in 2007 with an aim to start a portal. After evaluating multiple domains, I realized that my expertise is in my ability to help any business go online and in creating its marketing strategy; something that was missing in the world of technology-based digital marketing. Hence, OMLogic – Bringing logic to online marketing Q2: – Please share the journey of OMLogic Consulting with our viewers? The journey of OMLogic has been nothing short of a fairy tale. We are perhaps the largest unfunded, zero debt social media agency of our side. It’s purely been built out of grit, determination, enthusiasm, and passion of the team that works here. We started in 2007, though our real story began in October 2009. From start-ups to large brands, from technology to fashion, from NGOs to movie channels, from premium cosmetics to rural electrification, we have done it all. Our real growth story has been built on the principle of happy employees, happy customers. Everything else sets itself up. Q3: You are an avid speaker on Social Media, Entrepreneurship & Leadership both India & International level. Kindly share the most memorable session of your time and also share the links with us. My best speaking assignment was when I led a personal branding and cybersecurity class at my own high school. Going back to my school after more than 20 years was just an awesome experience. The fact that the students were very knowledgeable and excited about social media and its use for personal branding was a cherry on the top.