Internet access is a main-stream which has intensified the use of mobile phones, computers, and laptops. This intensity leading to a high change in the growth of digital channels both in strength and volume. Be it social media, surfing for information on Google or making purchases, India has transformed this medium into a full-fledged market. And, this market has flourished into creating Digital Marketing as a prime source of bringing business through the internet! Digital Marketing is growing at a rate of 25-40% in India annually. And, according to the Economic Times Statistics Report of internet users, India would be reaching 627 million users of the internet by the end of 2019. India also has the World’s largest Facebook population. The high-speed digitization, online portals, social media channels, etc. lead to a growth of digital marketing in a trend par imagination.