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Digiperform: If you could briefly describe what do you do for a living, how would you do it?
Roberto: I couldn’t do it briefly (laughs). I am fortunate to have to do a little bit of everything. But if you ask me about the branch in which I mostly spend my time, I would tell you: developing and placing brands. My quest has led me to establish myself as an expert in marketing and publicity, specializing in issues of content generation, media strategy, online reputation, analytics, and web conversion. I have more than 13 years working for diverse clients in the United States and the world.Digiperform: What’s the typical workday for the GoodNoon director?
Roberto: On the busiest days, I try to wake up at 7 am, drink coffee, go jogging in a nearby park to activate my body and clear my mind.