Did you get any SEO tips for students throughout your college marketing courses? If you’re like most students, that was not the case. Your professors tackled digital marketing in general, and you learned a lot. However, there weren’t any SEO scholars there to prepare you for a career in the digital marketing industry. Search engine optimization is such a complex process that it’s hard to tackle in a college course. There aren’t definite rules, and the practices are ever-changing. That’s why professors don’t like to cover it, and it’s why universities don’t educate SEO scholars. Still, it’s possible to get into an SEO career right after college. You’ll have to learn a lot and practice different techniques. You’ll experiment with trial and error, too! However, you’ll be entering an interesting field that shapes the digital marketing industry for the most part. The only question is: how do you get an SEO specialist job right after graduation?
1 7 Ways to Get a Job in SEO after College Graduation
7 Ways to Get a Job in SEO after College Graduation
1# Make Sure This Is What You WantMany recent graduates aspire to SEO positions because they can easily get into freelancing and there are many open positions on the Digital marketing job market. But they don’t love SEO as a profession. After a while, they realize it’s too “technical” and they don’t find it exciting. Before you start applying for positions, you’ll need to get deeper into the learning experience. Learn as much as possible and work on your own projects. These initial steps should be enough for you to figure out: Is this the career part you want to pursue? Constant challenges are part of SEO. Nothing is final. You’ll always have new things to learn and new techniques to try. For many recent graduates, that sounds like an exciting opportunity. Others find it overwhelming. Another great thing about SEO is that ideas matter. If you have amazing ideas and you perform well, the years of experience won’t matter. You’ll make progress! The biggest problem with this career is the work-life balance. It’s a hard thing to achieve since SEO is not something you do as a 9-to-5 job. Some hiring managers will consider you because you’re young and they assume you have a lot to give. They will expect you to be constantly online and always accept extra tasks when necessary. SEO is done on weekends, on holidays, and during summer vacations. If you’re not that great at time management, the job will suck the life out of you. However, having so many opportunities to work is also a good thing. You’ll just need to set your limits.
2# Learn at Your Own PaceAfter you graduate from college and start thinking about a career in digital marketing, your first thought will be: “I need to get an SEO certification.” Don’t go there! It’s not necessary to hold a certificate. Yes; a certificate is good because you get it after a structured program that teaches you something. You’ll learn from legit experts, who know what they are talking about. It also proves that you mastered SEO skills up to a certain level. However, certification programs have their downsides as well. They don’t emphasize practice; they emphasize education. If you already tool marketing courses at university, your degree should be enough to prove your education. Employers are after the experience, so to get a job in the digital marketing industry you should focus on that. So how do you learn? You’ll find amazing online resources that give you the knowledge you need. Try The Beginner’s Guide to SEO by Moz and Seth Godin’s blog. From there on, it will be easy to identify the experts in the digital marketing industry and learn from them. But remember: it’s not just about learning. It’s mostly about the practice, and that brings us to the next point.
3# Focus on Essential SEO SkillsAt the beginner level, a hiring manager will ask if you can do these things:
- Manage and analyze websites through Search Console
- Use Google Tag Manager
- Use Google Analytics
- Understand Google’s search operators
- Perform on-page and off-page SEO
- Write optimized content
- Build links that would improve the search engine rankings
- Use a crawler tool
- Find and fix indexed error pages
- Monitor the results of an SEO campaign and adjust the strategy accordingly
4# Get Some Experience through Your Own ProjectYou’ll need something feature in your resume and LinkedIn profile. You can’t apply to an ad for an SEO job without any previous experience. You’ll have to start your own website. It can be about anything you like; just choose a niche you feel passionate about. Then, focus on search engine optimization. Your goal is to get your site featured in Google’s first suggestions on a relevant quest. You’re already guessing: there’s a lot of learning to cover before you get to that step. It’s not easy to beat your entire competition and end up on the first page of results. Remember those services you turned to when you were thinking “I need someone to write me an essay”? You can work with those writers again. You’ll give them the ideas and keywords, and they will develop good content for you. It’s not just about keywords and content, though. It’s about finding the right topics, targeting the right keywords, and maintaining the right balance in your posting schedule. SEO is a lot of work, so stay committed to it. Once you make your website successful, you’ll have something to show off. Any recruiter will be willing to consider you as part of their marketing team.
5# Choose Your SpecialtyAn SEO specialist is a broad term. If you learned anything about search engine optimization, you know it’s a complex concept that involves several steps: data analysis, content marketing, blogging, social media marketing, and more. What are you skilled at? These are a few of the positions you can aim for:
- Social media specialist
- Paid search specialist
- SEO manager
- Content strategist
- Executive director of digital marketing
- Account manager
- Content marketing manager
- Digital marketing analyst
- Web developer with a focus on SEO
- SEO specialist
- Marketing coordinator
- Digital marketing specialist
- Digital marketing manager