Influencer marketing primarily involves using an individual with vast influence and following to market a particular product or service. Social media platforms have increasingly been the best avenues for influencer marketing, thanks to their ease of access and use. Twitter, Facebook, Instagram, and Snapchat are some of the social media platforms where most of the influencer marketing takes place. Influencer marketing in most ways has the hallmarks and almost everything about digital marketing. On these social media platforms, influencers have varying sizes of followers ranging from thousands to millions. The decision to select an influencer with a huge following will depend on the objectives of your marketing campaign and your budget as well. However, despite the influencer that you pick, and the social media platform that you use, some ways can make you witness outstanding results with influencer marketing.