It isn’t really tough to articulate a brand’s or person’s identity through social channels but what you need is to broadcast the right message at the right time in the right way. Of course personal branding through social media isn’t very common in India at present or it would be right to say people aren’t that aware about it in the country, which is however at boom all across the world. People in India are still struggling on how to actually go about it. By the way! Why actually would one require personal branding or personal customer relationship management? It would never amaze you if I say a small goof-up on the social media can turn the entire management of your company upside down for a while and that everyone seems to be scurrying around for smash up control. Hence! This is what! I mean this is why we need a personal branding in simple words. Now, this was a simple answer to the question as to why branding on social media is so crucial. One more important point that exists is what identity you hold when you are not associated with your brand or the organization. Even the venture capitalists would first want to know who you are and then the business idea that you have just like the way the potential employers or the head-hunters. Now you must be thinking of planning a social media game for personal branding! Right? Here are 5 easy steps to help you with that?