
- Secure Online Marketing: The secure online marketing is the need of not only the consumer but also the businessman, thus providing the secure transaction is the need of an hour.
- Easy Advertising/ Promotions: The Promotion of the products is now no longer completely dependent on traditional methods such as face to face interaction, printed adds, and pamphlets etc. The Digital Marketing provides easy and efficient promotional platform.
- Reachability to the End-user: Mobile phones plays a major role in digitalization. Everybody is like becoming addicted towards mobile phones. Digital Marketing helps to make it easier to reach out the end user through mobiles.
- Data collection and analysis: The Data is said to be an Asset for every organization and the toughest task for a beginner or entrepreneur. However, the collection and analysis of data get easier by the Digitalization, which thus helps in predicting and forecasting the sales and other Marketing activities.
- Fast transactions: As the Reachability is increasing through Digitalization, also is increasing the competition in the market. Digital Marketing provides the benefit of the fast transaction and immediate accessibility of the product.
- Just a Click away Banking: Banking transactions are of great concern for every individual, thus to bring banking a click away is a very important facility which turned to be true through Digitalization. The selling and purchasing is no longer a time taking action.
- The opportunity of Employment to all: Digital Marketing benefits Employment through the “work from home concept” introduced for all category of people (students, housewife, working professionals, entrepreneurs, retired personals etc.).

- No specific Educational Background:
- Choose what sector interests you:
- Lucrative job opportunities
- You’ll be in high demand
- Get More Paid:
- Raise yourself to be an Entrepreneur

- Social Media Marketing– It is a type of marketing that helps to target the customers through Social Media platforms.
- Content Marketing– Content is the first step to share information regarding the products and businesses in any form like the blog, videos, texts, podcasts etc. Through content marketing share the ideology and motives of the companies to the audiences.
- Mobile Marketing– Mobile is the easiest medium to stay connected with internet. It also acts the best medium to target the audiences through the same medium.
- Search Engine Marketing– It is the form of marketing to increase the visibility of any product or brand through search engines.
- Google AdWords – It is online advertising tool offered by Google based on bid system on certain keywords.
- Google Analytics– It is the web analytics services offered by Google to track the traffic and visitors to your website. It’s a deep concept to understand the behavior of your audiences.
- Email Marketing– It is the type of marketing to target the audiences through email services.
- PPC– It is an online advertising pay per click model which advertisers pay a fee each time when their ads get clicked. Also, you learn how to generate PPC campaigns.
- E-commerce Marketing– it is the process of driving the online sales by raising the awareness about an online store or offerings.
- Video Marketing– It is the type of marketing to target the audiences through various types of video content such as testimonials, interviews, online marketing campaigns etc.
- Affiliate Marketing – it is the type of performance-based marketing where businesses pay you at each reference made by you.
- Graphics Designing- It is the process of visual communications and problem solving using one or more typography, pictures, and illustrations and more.

- Digital Marketing Executive/Manager
- Content Marketing Executive/Manager
- Content Writers
- Inbound Marketing Executive/Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- PPC Specialist
- Conversion Rate Optimizer
- CopyWriters
- Youtuber
- Blogger
- Affiliate Marketer
- Campaign Expert
- Email Marketing Expert/Manager


- The world is going Digital and by the year 2020, all the companies around the world including India will have an online presence and thus creating a lot of career opportunities.
- It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.
- According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.
- It provides you with various career options. If you love social media you can be a social media manager, you can go for web designing or if you are a born writer, go for content marketing and so on.
- You don’t have to spend sleepless nights mugging up the formulas that you are never going to use in your life.
- You can dress as you like so say bye bye to the boring formals.





divya jain
Digital marketing is a very good field. It can easily be learned with the help of an internship.