“Blogging is not rocket science; it’s about being yourself and putting what you have into it. “ This is well accumulated by one the growing digital marketing bloggers of India – Deepak, who is a founder of the blogging site, digiTechnolog.com. Who is Deepak? Deepak is a multi-skilled guy who is a Blogger, Digital Marketer, and WordPress Expert. Even being a Mechanical Engineer by degree, he got fascinated with digital marketing so much that he decided to pursue his career as a Digital Marketing Blogger. Interesting, Right! In DigiTalks By Digiperform, we decided to have a chit chat over a cup of coffee and ask him about his blogging journey. And, especially, how he is making money out of it.
3 Digiperform:- As you have shared Why you decided to start blogging, we would like to know the “Best Moment” in your blogging journey.
4 Digiperform:- As a blogger, how do you see digital marketing evolving in the future? What are the top three trends do you foresee for the coming year 2019?
9 Digiperform:- Some people feel blogging can be a very boring career. How you would like to answer that? Is it boring or people are lazy to think like that?
10 Digiperform:- What are do’s and don’ts one should follow if someone is looking for Blogging as a career?
11 Digiperform:- You must be following blogs of influencers to keep you updated. Share which you admire the most?
12 Digiperform:- You are experienced in blogging? Please share your experience of how a fresher can start his/her blogging career? And, what are the various ways to earn from blogging?
Deepak:- Hello Digiperform! First of all thanks a lot for giving me this opportunity. To be honest, I’ve always loved computers & internet and wanted to become a programmer by pursuing a degree in Computer Science. But, somehow, I got into Mechanical Engineering. (Well, that’s another long story) Later in 2014, during my 1st year of engineering, I discovered the term “Blogging” and started collecting information about it. And, now, after 5+ years, I’m completely into online marketing – blogging and some other kinds of digital marketing. Yes, you can clearly state me as an example who didn’t follow his career as per his degree. Like, your campaign Skill Over Degree! Also, I’m a workaholic person and love working on my websites. Most of the time you will find me with my laptop only. But, I do go out with my friends on weekends. Having fun is also very important. During my early days, I had started many blogs, viral news sites and I was a part of the founding team of a rooms-for-rent searching startup called Hitbik, but nothing seemed to be working. Later on, I got into affiliate marketing and earned my first few pennies promoting Clickbank products. And, that’s how I got into digital marketing and made my passion, my profession!
Digiperform:- Please tell us about DigiTechnolog. How it got started?Deepak:- digiTechnolog is a digital marketing blog where I share my understanding and findings related to various parameters like SEO, affiliate marketing, productivity hacks, and some other technical things. Like I mentioned earlier, before starting digiTechnolog, I had started my very first affiliate website promoting a Clickbank product. Luckily, with almost zero knowledge of SEO, I was able to rank that website on the first page of Google. The site made me my very first $500 and, unfortunately, after 2 months, due to poor search engine optimization, the website got penalized. Later, I decided to start a blog where I can share the real working ways of digital marketing, especially SEO, from my experience and help other people who are just getting started in the field as well. So, whatever I have learned in digital marketing, share on my blog digiTechnolog regularly.
Deepak:- To be honest, I have always been passionate about blogging. I used to follow a famous Indian blogger Amit Agarwal and loved the way he used to share some really interesting and informative articles on his blog Labnol.org. However, blogging was just my passion back then, but now, it has become my profession. After 3 back-to-back unsuccessful blogs, I started digiTechnolog which is still in the initial phase, but it’s growing fast. The best moment in my blogging journey was when I earned my first $$$ online. It was a kind of motivation for me.
Digiperform:- As a blogger, how do you see digital marketing evolving in the future? What are the top three trends do you foresee for the coming year 2019?Deepak:- Digital marketing evolves every day. As we know, almost 50% of the world is not connected to the internet yet, so in the near future, digital marketing will keep maximizing its reach to the newly connected ones. Big companies will focus on deep analytics and increased data mining (such as AI and Machine Learning) in order to serve relevant and personalized content to the users. Those days are almost gone when marketers used to send irrelevant emails in bulk and expect sales from that.
Mobile-focused contents will rise.Interactive and engaging content will be preferred over the normal blog posts. Video and audio content will attract more visitors and, in the few coming years, video contents will attract almost 80% of all web traffic. Most of the online companies have already started to shift towards video and podcasts kinds of digital marketing. According to me, the top 3 trends that will prevail in the coming years are:
Digiperform:- Some people feel blogging can be a very boring career. How you would like to answer that? Is it boring or people are lazy to think like that?Deepak:- Blogging is boring; only if you are not passionate about it. It takes 1-2 years before a blog may start making some money. You will need to have a lot of patience. In my opinion, people should start blogging in the niche they already know well about, because that would need lesser research while writing articles and it won’t feel boring either. For example, I mainly write about topics which I know well about. And, I really enjoy writing blog posts related to SEO, productivity hacks, etc. I always recommend beginners to start blogging part-time while pursuing a degree or doing a job, because in the first few years it would hardly get you any money. And, later, when you want to do it for full time, put all your efforts to grow that site.
Digiperform:- What are do’s and don’ts one should follow if someone is looking for Blogging as a career?Deepak:- According to me, the following are the do’s and don’ts that everyone should follow while starting up with blogging. Do’s
- At first, start your blog side-by-side with your college or job.
- Create your blog with WordPress because it is easier to use and good for the SEO purpose.
- Blog something you already know about.
- Write detailed articles and do proper research while writing.
- Always try to use 5-10 images in your article.
- Link to external related sources which will make your content more credible.
- Don’t go for free domains or free hosting.
- Don’t keep your site’s design clustered. Keep it minimal and clean.
- Don’t make your blog a news site. Publish late but informative and detailed articles only.
- Don’t use random images from Google. Instead, use stock free images from Pixabay, Pexels, Unsplash, etc.
Deepak:- Indeed! I follow a lot of influencers and digital marketers to keep myself updated with the latest information related to the digital marketing space. I am a huge fan of Brian Dean’s blog backlinko.com where he shares really high-quality articles and guides on various digital marketing related topics. And, I think every blogger and digital marketer should take inspiration from Brian Dean for the kind of quality contents that he creates. Brian’s SEO Hub is an amazing place to master SEO skills for beginners as well as experts.
Deepak:- Blogging may seem like rocket science at first, but once you get into, it becomes easier. So, my advice to the freshers is that go ahead, set up a website and start writing. Don’t wait for the perfect time and don’t expect your first few articles to be perfect – let it as it is. Just write as you speak – in a conversational style, because blogging is all about the content you provide and remember “Content is the King”. Just make sure that your content is informative and provides a lot of value to the readers. And, when it comes to earning money from blogging, below are the 3 best methods for beginners.
- By affiliate promotion
- Google Adsense or other ads network
- By selling your own products
Digiperform:- Any suggestion you would like to give to our readers and students who want to make a career as a blogger?Deepak:- Blogging tests your patience and determination. Blogging is definitely not for the people who are looking to earn money online quickly. It may not make you money at first but blogging does teach you the way of life. Like earlier, successful people used to write diaries – blogging is nothing but an online diary. Writing regularly can help you in
- Improving your writing skills,
- Improving your present ability,
- and Improving your storytelling skills