It’s been said that space is the final frontier. But there are many who would argue that it’s cyberspace that offers even greater, perhaps infinite potential. And the vast number of websites already in existence gives weight to this thought.
It’s been estimated that over 250,000 new websites are created every day. And with this in mind, it’s no wonder that it’s become a difficult task to drive traffic to any particular address on the web. But with the proper tools and techniques, you can get an edge on your competition and begin driving traffic.
If you’re in business today, you probably understand that it’s greater brand awareness and exposure that gets you more traffic and higher revenue. But how do you go about doing this?
Having a website is one thing. But driving traffic to your website is another. And if you want to shine a beacon from your little corner of cyberspace, the following will offer a few solutions to help you reach this goal.
Link Building
If you want other visitors to find your site easier and organically, this means that you need to rank higher on a search engine results page (SERP). Higher search rankings are what all websites need in order to be considered relevant. And consumers look for relevancy just as much as they look for quality products.
Building backlinks otherwise referred to as inbound links, refers to the process of another website linking to yours. And when you’re able to link to sites with an established authority and healthy search engine rank, this builds credibility for your site.
But link building isn’t a simple process. And this is why most business owners choose to partner with a link building service so that they know their links are being built properly.
A few benefits of link building include the following:
- Increased site credibility
- More lead generation
- Gain higher quality traffic
- Gain referral traffic
- Build brand awareness
- Rank higher in Google search
The more quality links you have and the greater quantity of authority links you earn will boost your web presence and prove to be an integral part of your overall marketing strategy. Because with more exposure via link building, you’ll soon see greater revenue.
Email Marketing
There are many who claim that email marketing is a complete waste of time. However, if you’re looking for a marketing investment with the highest ROI and the ability to drive traffic, email marketing shouldn’t be overlooked.
Email marketing requires research and tools that enable you to reach as many targeted customers as possible. With tools such as timed emails, form-fill tracking, and apps that make emails engaging and comprehensible, you’ll have an ideal toolkit for beginning an email marketing campaign. But how does email marketing help drive traffic?
By using the following methods, you can drive traffic through email marketing:
- Encourage subscriptions
- Offer promotions
- Use responsive (mobile-friendly) emails
- Utilize video
- Incorporate infographics
- Optimize your landing pages
- Send personal emails
While cold-emailing may be a dead-end for some businesses, email marketing is still a key player for generating traffic and revenue. And the bottom line is that with more people added to your email list, the more potential visits to your website you’ll see.
Social Media
If you want to boost traffic to your site, running promotions on social media platforms is a great tactic to employ. And you can easily budget the number of social promotions you have each month without emptying your bank account.
For example, if you run a business selling art or if you have an online craft store, you can promote individual posts on sites such as Facebook and Instagram. And these posts will contain links to your website.
During your promotion, you can analyze real-time data regarding how many impressions you’ve made as well as how many visitors your promotion brought to your website.
Social media marketing should also be incorporated with other strategies that gain you a larger following as well. And this is simply because your followers might be closely related to your target customer group.
As such, taking the time to work on your social media marketing can dramatically increase traffic to your site if you take advantage of the many tools these platforms offer.
Driving traffic is part of owning a website. After all, if you owned a physical store that received no traffic, you’d likely not be in business for long. And this is exactly how a website works. So if you build a big enough road, you’ll find that the traffic will increase over time.
