The marketing is the essence of any business growth and Digital Marketing acts as a catalyst to it. Creating a digital presence has become the necessity of any business. With both the competitors and potential consumers constantly online, digital marketing gives the way ahead to all kinds of businesses. In the era of digitalization, there are 46% of brands who don’t have a defined digital marketing strategy while 16% do not have a strategy yet integrated into their marketing activity. This seems insane where more than 3.9 billion global internet users are available and businesses are still not able to find out the importance of digital marketing.
With such a huge dependency on the internet, marketers as well businessmen need to realize the importance of inculcating the digital marketing strategies in their foremost to do list. Let’s discuss more in detail about what is digital marketing? How is it fruitful and help businesses?What are the components of Digital Marketing which can any business owner can implement to help their business grow?What is Digital Marketing?
Digital Marketing is the combination of tools and strategies that help marketers and entrepreneurs to promote products or services and target the masses over Internet through digital mediums such as smartphones, laptops etc. A Digital Marketing is the mix of right marketing strategies through which you can target the right audience for your business and expect the desired result out of it.
Digital marketing provides the platform or plethora of targeting options, from targeting devices to reaching specific people. It helps to learn and execute different types of targeting, the technology used for targeting and how to target more effectively.
How is it fruitful?
The reasons which make Digital Marketing a go- getter strategy to accomplish the goals of any organization are well stated below:
Worldwide Reach: As Digital Marketing solely dependent on the internet and there is the abundance of internet users in the market, any business can create and reach vast masses or audiences with the help of Digital Marketing. With the help of right tool and strategy, it can be easy to target as much population as u want. You can be even specific to any location and gender too.
Helps to Target Potential Audience: Digital Marketing helps your businesses succeed by allowing you to target the right consumers or audiences who are more likely to buy your products or services. Marketing forms like Television, Radio, Banners, etc. cast a wider area for you where not everyone is going to pay attention to your products or services, however; digital marketing allows narrowing your reach and focusing only on those consumers who have opted or shown interest in your kind of products some way.
For Example, Facebook Advertising allows you to target users in a particular age range or who have shown interest in the specific niche such as women’s clothing, artificial plants, and books and so on.
Cost Effective and Saves Money: Even marketers and entrepreneurs have accepted the fact that Digital Marketing is more cost effective and result oriented tool than traditional marketing. Initially, you can use online tools at free of cost and later than paid versions to make more money. From small enterprises to big companies, it can be cost saving tool to accomplish targets through different channels.
Leads to Customer to Action: Digital Marketing consists of great marketing strategies that drive people to take actions in the very short course of time that benefits your business or brand. The best way to convert your visitors into customers is to add CTAs (Call-To-Actions) buttons in your every marketing strategy. It is a button that can be of many forms like Buy button, Sign Up form, Download, etc., as per the business requirement which drives your visitor to do what you want them to do. For better results, use the button of proper action keywords to entice the visitors and colored them appropriately. The color scheme, graphics, and even their right positioning create a psychological effect and meaning to them.
Full Control: You can have full control on your campaign investments and budgets for marketing. Digital Marketing gives a full control to be a decision maker while investing your penny and leash the control as per your requirements. You can control your investments and campaigns as per your need.
Builds Brand Reputation: The traffic that your digital marketing strategies consist of the audiences most probably wants to know more about your brand and purchase what you are offering. If your brands and businesses deliver what you promise, you will build a quality relationship with your audience, helping them to be your consistent and loyal customers. This helps to build a brand reputation as customers who are satisfied with your engagement and performance will glad to share their experiences with others and helps in the word to mouth kind of promotions automatically. It will also lead to your reputation going viral and open up new opportunities and scope to grow more and reach bigger markets.
Better Return on Investment: As Digital Marketing is a very cost effective medium of investment and improves your branding with revenues, it will provide a better ROI than any other form of marketing. It is easy to track and monitor through tools like Google Analytics so that you can measure your results as soon as you target your audience and when the same audience takes the desired action. The key to being in successful digital marketing strategies is to generate a steady flow of traffic and converts to leads or sales. The more of traffic is generated by your businesses, the faster you can realize your return on investment.
What are the components of Digital Marketing?Social Media Marketing: As generation is reluctantly depended on social media, it has been revealed that 78% of the respondents said that the social media posts by the company influence their purchase decisions. But then these are posts that aren’t random but are strategy driven to meet an objective.
Mobile Marketing: As mobile has gained more importance in our life, it is the most essential and result oriented platform if you want to target the masses. 62% of the companies that created a website specifically for mobile, mobile-friendly website had increased their sales. Now, with smartphone users checking their devices up to 150 times in a day, the importance of a mobile first website is well understood.
Content Marketing: A true marketers and businessmen know the importance of content. It has been acknowledged as the “King of the Marketing” by the marketers. 82% of consumers surveyed felt more positive about a brand after they read custom content from that brand. This means that companies will have to produce contextual and informative content. They will also have to distribute it where it will be found by the target audience.
Email Marketing: This is the simplest, cost-effective, personal, customizable, and measurable tool. Through E-mail marketing, you can communicate with an audience of any size. It builds credibility, provides knowledge, improves communication and boosts sales.
Video Marketing: It is certainly not new, but the market has changed and video marketing has emerged as the clear winner. Youtube already dominates this field, with a billion users watching hundreds of millions of hours every day. Videos create a lasting impression on viewers than words. It has been estimated that by 2017, as much of 70% of consumer internet traffic will be online video. Videos can be in the form of graphics, pictures, gif, animation and more.
PPC: Pay Per Click Advertising is the great way to target a particular niche and bring new customers to your brand or website. PPC ads are displayed along with the search results and entice users to click them to find out what they are looking for. It can be a fantastic investment as you only need to pay when someone’s click on your ads.
Being an entrepreneur comes with great responsibilities and you need to be experimental enough to bring the success. You should implement digital marketing strategies if you want to target right audiences for your brand and be experimental to get desired results.