You can reward your Career with Digital Marketing
In the last few years, digital marketing
has grown marvelously. From small businesses to large corporations, everyone has employed digital marketers for their business promotion through social media feeds, ads on search pages, emails and much more. Even multinationals are modifying their marketing strategies to connect with their existing audience, reach more customers, and optimize their online presence. This tremendous change in marketing demands can create immense platforms for your career and help you to stand out in the crowd. This post is for those, who are still dilemma about what is digital marketing? How can it help you in your career?
What is digital marketing?
Digital Marketing is the form of marketing that helps marketers and businessmen to promote and advertise products and services with the help the Internet and digital devices. It is a set of marketing online tools and strategies.
As the world has been on the path of digitalization and globalization, the marketing has changed its course of action with respect to same. This evolution of internet has made us searching, buying and paying so easy on the internet. We cannot forget that mobile is our new buddy who is always there to help us in an arm’s reach.
With this same belief, our Prime Minister is trying in every way to transform India into digitally empowered society and knowledge economy. He also aims at the inclusive growth in areas of electronic devices, products, manufacturing and job opportunities. This vision clearly delivers the message that the time will come when whole India will be digital empowered and blessed. As if now, there are already more than 465 million internet users all over India. Worldwide it has been reported that by 2019, there will be 3.9 billion global internet users, just over half the world’s population.
How can Digital Marketing help you in your career?
- It is the New Form of Marketing: The time has gone where marketers use old ways of traditional marketing to promote products or services. As millions of people are depended on the internet to search and find everything, marketers are making most of it by using digital means. Digital is the new trend across the globe. More than 50% of world population is connected via the internet. Social media channels are hugely popular. Smartphones and affordable internet data plans have made it easy to stay connected 24X7 even on the move – a necessity in these times of dynamic market changes. This makes it more important to follow the same trend and target the audience to achieve the best results. This is the reason companies demand marketers who have digital marketing skills and can help them to generate more leads and sales.
- Top Jobs: The demand for knowledgeable and skilled digital marketers in the online space has been on a rise across the globe. Be it USA or Singapore, Dubai or Australia, digital space has the same kind of needs and jobs. Most popular profiles of Digital Marketing are:
- Brand Marketing
- Content Writer and Strategist
- Campaign Management and Conversion Rate Optimization
- Digital Project Planning/Management
- Digital Media Manager
- Digital Marketing Strategist
- E-commerce Specialist
- Social Media Marketing Specialist
- SEO Expert
- Web Design and so on.
If we talk about India only, Our Prime Minister has confirmed that there will be 18 lakhs more digital jobs
by coming next years and not enough professionals yet to fulfill them. As per the demand data, I have listed the average salary a Digital Marketing is getting within in India to give an approx idea why Digital Marketing has helped you get a highly paid job
- You can Choose Sector that Interests You: Digital Marketing is a huge industry and there is a lot going on under the umbrella like I have stated in the previous point. You can hold a multitude of roles in digital marketing for a wide variety of dispositions and skills. You can become content or email marketer, social media or mobile marketer, e-commerce executive, inbound marketer, an SEO or PPC executive or you can be an online PR expert. It is always great to have more to choose to make when it comes to your career.
- Be a Freelancer: A freelancer is a term generally used for a person who is the self-employed person who offers services to multiple businesses. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer and more. Being a freelancer, you don’t need to worry about working hours; you become an independent soul and can work for multiple clients at the same time which will add up your income for sure. You can pick your own brands and companies for the same.
- More than an MBA: According to study, only 7% of MBA candidates from Indian Business Schools excluding those from the top 20 Business Schools get jobs straight after completing their course and hired in the corporate sector. Barring the top class business schools like IIMs, more than 5500 business schools in India have been producing the “unemployable” graduates in the market, earning less than Rs 10,000 per month if they find placements. The study blames these schools as they have made education as a source of business to earn money and provided very low-quality education and infrastructure. Due to this, you can find an MBA in every house. These same reasons are also affecting our major top class business schools. On the other hand, Digital Marketing teaches and gives you a clear vision and detailed information on the need of the market. The big and small enterprises are following the same path so they need the Digital Marketers professionals or experts to fill the gap and help them to target the masses.
I hope this post has clearly given you an overview that how digital marketing has become an integral part of businesses and need of the hour.